Empowerment through Choice: Wassenaar's Sustainable Advertising Revolution

Choice and Sustainability in Wassenaar

Starting April 1, 2025, residents of Wassenaar will have the power to decide their mail fate regarding unaddressed advertising material. Introducing a revolutionary approach, the Ja-Ja sticker on mailboxes signals a desire to stay informed about the latest offers and promotions, while a sticker-free box ensures a clutter-free environment from unsolicited advertising material. This initiative empowers individuals to curate the content they receive, contributing to a greener community.

Revolutionizing Advertising Habits

Even post-April 1, residents will continue to receive their beloved local newspapers. For those who wish to keep receiving unaddressed advertising material, the Ja-Ja sticker will serve this purpose. The stickers delineate what residents can expect in their mailboxes:

• Ja-Ja sticker: Receives unaddressed advertising and local newspapers.
• Nee-Nee sticker: Receives no unaddressed advertising or local newspapers.
• No sticker or Nee-Ja sticker: Only receives local newspapers. Unaddressed advertising can only be delivered with the Ja-Ja sticker.

Free Stickers for Environmental Conservation

The municipality offers free online ordering of stickers through their website or retrieval from the town hall reception, emphasizing ease of access for all residents. This initiative aims to reduce paper waste, as per research by Milieu Centraal demonstrating the environmental impacts of paper advertising materials.

Environmental Impact & Community Success

Reducing paper waste proves vital in a world striving for sustainability. Wassenaar joins other progressive cities like Leiden, Den Haag, and Katwijk in empowering residents with this choice. Laurens van Doeveren, wethouder Financiën, Economie en Sport, highlights the community's newfound control over their mailboxes, advocating for a more eco-conscious approach.

Digital Features and Sustainable Practices

Many advertisements are available digitally, promoting a paperless alternative. Online platforms like Milieu Centraal and the Wassenaarse Krant's digital edition provide eco-friendly options for staying informed. For personalized advertising needs, residents can create tailored ad packages via kiesjefolders.nl, further promoting sustainability through targeted marketing.

No Non-Profit Left Behind
Distinguishing between commercial and non-profit materials, the municipality ensures the dissemination of non-commercial content, even with a Nee-Nee sticker, fostering a community-supportive environment.